Community Foundation Awareness Initiative (CFAI)
Brand Building and Strategic Communications
Policy impact requires visibility. Alongside CFAI’s advocacy, we built a complementary communications strategy to elevate CFs’ role nationally.
Our external communications team:
Places stories in influential outlets like The Wall Street Journal, The New York Times, NPR, Bloomberg, The Chronicle of Philanthropy, and The Economist.
Builds relationships with national reporters while equipping CF leaders with timely talking points.
Works closely with CF leaders to create talking points and other rapid-response support when stories break that affect philanthropy.
We also foster peer learning and field capacity through:
A regular Zoom series for CF communications and marketing staff, featuring outside experts and real-time news.
Workshops and training sessions; breakouts at national and regional conferences; regular speaking engagements at board retreats and meetings with key donors and/or professional; and curated online resources.
A library of effective communications materials for replication across the field.
Leading the field in branding for community foundations.
In 2024, over 40 CFs partnered with us to launch a branding and marketing campaign – Make More Possible. Due to the early success of this effort, we’ve expanded it in 2025. A summary of the evolution of the CFAI branding campaign can be found through the link below.
Public Policy and Advocacy: Establishing the Community Foundation Awareness Initiative
Delegation Engagement: Building Relationships for Individual CFs
